Channel Insights
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      2. Attribution & Insights
      3. Channel Insights

      How to use the Attribution and Insights feature?

      Pre-requirements

      1. To set up the attribution and insights feature, you need to have a WorkMagic account (Standard plan).
      2. You also need to have your platforms connected with WorkMagic
      Go to your account on the right corner of the WorkMagic platform
      Scroll down to the integrations part
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      You can connect any of the following:

      Attribution and Insights dashboard

      1. Go to the attribution and insights tab
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      2. Choose channel attribution or creative insights

      Channel attribution
      Note: Make sure UTM tracking is set up.
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      1. Click on either “all channels”, "ads" or”emails “depending on what you what to analyze.
      2. In the right corner, you can set up the click date, attribution model and filters.
      We recommend Magic attribution because it precisely pinpoints which channels and ad campaigns had the greatest impact on customer behavior and revenue, therefore data is used to determine the most lucrative sources for future ads/channel optimization.
      In the filters setting, you can choose which Meta Ads and Google Ads accounts you want to analyze.
       
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      1. In the “all channels” dashboard you can see the total number of:
      • Orders
      • Page views
      • New customers
      • Returning customers
      • Sales
      • Total cost
      • Net profit
      • Net margin
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      1. Below you can see these individual metrics for specific channels such as ads, email, social,etc:
      • Page views
      • Order rate
      • Sales
      • Net sales
      • Net profit
      • AOV
      • New customers
      • Returning customers
      • ROAS
      • POAS
      • CAC
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      1. For an even more detailed view scroll down for an "all metrics" dashboard where you can find the exact numbers for individual channels:
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      You can change the metrics in the "Metrics setting" on the right, and you can download the dashboard as a sheet.
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      1. For ads, you can see the ads spend, sales, ROAS and POAS.
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      For a detailed overview, choose the trendline by platform, account or ads type.
      part from the initial metrics you can compare:
      • Cost per order
      • CAC
      • Impressions
      • Clicks
      • CTR
      • Page views
      • Orders
      • Order rate
      • AOV
      • New customers
      • Returning customers
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      For a detailed list of individual launched ads with data scroll below:
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      1. For emails in the initial dashboard you can see the:
      • Recipients
      • Open rate
      • Click rate
      • Order rate
      13.
      In the trendline below you can get detailed information on:
      • Deliverability rate
      • Open rate
      • Click rate
      • Unsubscribe rate
      • Page views
      • Orders
      • Order rate
      • Sales
      • Net sales
      • AOV
      • Returning customers
       
      For data from individual email campaigns scroll below and take a look at the email list:
      Top performing emails will be listed below: