Lift Test
Learn how running lift tests can help you understand your marketing efforts and where to reduce costs
15 articles
Lift Test 101
How to setup lift test on Meta Ads (Automatic & Manual Setup)
How to setup lift test on Google Ads (Automatic & Manual Setup)
How to setup lift test on TikTok Ads (Automatic & Manual Setup)
How to setup lift test on MNTN (Manual Holdout only)
How to setup lift test on AppLovin (Manual Holdout only)
How to setup lift test on Vibe (Manual Holdout only)
How to setup lift test on Universal Ads (Manual Holdout only)
Will running a lift test, trigger a re-learning phase in my campaigns?
All you need to know about the WorkMagic 3-cell lift test
Why does automatic reverse holdout fail after Lift Test is completed?
What's the Difference between Pause-to-Measure (PTM) vs. Launch-to-Measure (LTM) on WorkMagic Lift Test?