Step 1 - Click the New Segment button on the top right.
Navigate to Audience segment page on WorkMagic
Click on + New Segment on the top right
Step 2 - Configure your audience criteria
Input your Audience segment name & Icon from dropdown
Type your segment description (optional)
Setup your Segment Attributes
For more details, setting on how to configure audience criteria:
Step 3 - Check the segment estimation
It will show the estimated metrics like audience size, average orders per user and average revenue per user for this audience segment
Step 4 - Add new syncs (Optional)
If you want to sync the marketing platform, you can optionally add new sync to Meta Ads or Klaviyo
You will need to select the account you want to sync for each platform
For more details, setting on how to sync audience segments:
Step 5 - Click Save to create your segment.
The new segment will appear in your list and will be synced with Meta Ads or Klaviyo if you have set it up on the previous step.