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How to create a new Audience Segment?

Updated over 2 months ago

Step 1 - Click the New Segment button on the top right.

  • Navigate to Audience segment page on WorkMagic

  • Click on + New Segment on the top right

Step 2 - Configure your audience criteria

  • Input your Audience segment name & Icon from dropdown

  • Type your segment description (optional)

  • Setup your Segment Attributes

For more details, setting on how to configure audience criteria:

  1. What attributes can I use to define an Audience Segment?

  2. Can I combine multiple attributes when defining a segment?

Step 3 - Check the segment estimation

It will show the estimated metrics like audience size, average orders per user and average revenue per user for this audience segment

Step 4 - Add new syncs (Optional)

  • If you want to sync the marketing platform, you can optionally add new sync to Meta Ads or Klaviyo

  • You will need to select the account you want to sync for each platform

For more details, setting on how to sync audience segments:

  1. How do I sync Audience Segment to Meta Ads?

  2. How do I sync Audience Segment to Klaviyo?

Step 5 - Click Save to create your segment.

The new segment will appear in your list and will be synced with Meta Ads or Klaviyo if you have set it up on the previous step.

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