Syncing an audience segment to Meta Ads allows you to use your WorkMagic.io segments for custom audience targeting and lookalike audience creation.
Step 1 - Add new Sync > Meta Ads
Click on “Add new sync” in the Syncs section then select Meta Ads from the available options.
Step 2 - Select the Meta Ads Account
Choose the Meta Ads account where you want to sync your audience.
Step 3 - (Optional) Create a Lookalike Audience
If you want to expand your reach, enable the lookalike audience option. Select the regions or countries where you want to generate a lookalike audience.
Step 4 - Create the Audience
Click Create to start the syncing process.
Step 5 - Wait for syncing process
The sync may take some time, depending on the audience size.
You’ll receive a confirmation once the process is completed.
Step 6 - Open Audience Manager on Meta Ads
Go to Meta Ads Manager and navigate to the Audience Manager section.
Your newly synced Custom Audience should now be available.
Step 7 - Optimize campaign using newly-created segment
Use your audience segment for:
Custom audience targeting (retarget existing users).
Lookalike audience expansion (reach similar potential customers).
Ad performance optimization (increase engagement and conversions).
By following these steps, you can effectively leverage your WorkMagic.io Audience Segments within Meta Ads to drive better marketing results.