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How do I sync Audience Segment to Meta Ads?
How do I sync Audience Segment to Meta Ads?
Updated over 2 months ago

Syncing an audience segment to Meta Ads allows you to use your WorkMagic.io segments for custom audience targeting and lookalike audience creation.

Step 1 - Add new Sync > Meta Ads

Click on “Add new sync” in the Syncs section then select Meta Ads from the available options.

Step 2 - Select the Meta Ads Account

Choose the Meta Ads account where you want to sync your audience.

Step 3 - (Optional) Create a Lookalike Audience

If you want to expand your reach, enable the lookalike audience option. Select the regions or countries where you want to generate a lookalike audience.

Step 4 - Create the Audience

Click Create to start the syncing process.

Step 5 - Wait for syncing process

  • The sync may take some time, depending on the audience size.

  • You’ll receive a confirmation once the process is completed.

Step 6 - Open Audience Manager on Meta Ads

  • Go to Meta Ads Manager and navigate to the Audience Manager section.

  • Your newly synced Custom Audience should now be available.

Step 7 - Optimize campaign using newly-created segment

  • Use your audience segment for:

    • Custom audience targeting (retarget existing users).

    • Lookalike audience expansion (reach similar potential customers).

    • Ad performance optimization (increase engagement and conversions).

By following these steps, you can effectively leverage your WorkMagic.io Audience Segments within Meta Ads to drive better marketing results.

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