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Integrating Fairing Post-Purchase Survey with WorkMagic

Updated over 3 weeks ago

Fairing allows you to capture direct customer feedback via post-purchase surveys. WorkMagic uses this data to assign survey responses to marketing channels and sources, feed them into attribution models, and display them in customer journey views.

The integration requires secure API authentication and a detailed mapping configuration to align survey text responses with structured attribution data.

Step 1: Authenticate Your Fairing Account in WorkMagic

To connect your Fairing account:

  1. Go to Fairing > Integrations > Scroll down to WorkMagic

    1. Click Connect

    2. Copy your Secret Token.

    3. These are required for WorkMagic to securely access your survey data.

    4. Refer to Fairing Authentication Docs for details.

  2. In WorkMagic

    1. Navigate to Setting > Integrations > Survey > Fairing > Connect.

    2. Paste your Secret Token.

    3. Click Confirm to complete the integration.

Step 2: Configure Survey Response Mapping

Once connected, WorkMagic will prompt you to set up response mapping. This determines how raw responses are translated into attribution data.

2.1 Select the Attribution Question

WorkMagic automatically attempts to identify your primary attribution question based on keyword matching.

  • Default logic: The system auto-selects the first question that contains any of the following keywords:

    • "hear about", "heard about", "find out about", "led you to purchase", "led you to our store", "platform brought you to"

  • If no match is found, it defaults to the first available question.

Tooltip: “Set the survey question used to collect attribution responses. We'll auto-select the first question matching keywords like hear about, find out about, etc. You can update this anytime.”

2.2 Response Mapping Structure

WorkMagic offers two types of response mappings:

1. WorkMagic Default Mapping Rules (System Default)

  • These are predefined and cannot be edited or reordered.

  • Unmatched responses: Default to:

    • Channel: 3rd party

    • Source: Post-purchase survey

These rules serve as a fallback framework when no custom mapping is applied or enabled.

2. Custom Mapping Rules (User Defined)

Custom rules override public line rules and offer greater control. There are two types:

1. Without Follow-Up Response

A single-level mapping directly tied to the main response.

  • Conditions:

    • Operator: Contains / Not contains

    • Match Type: Any of / All of

    • Input: Keywords (free-text, separated by line breaks)

  • Assignment:

    • Channel: Select existing channel from the list.


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    • Source: Select existing source from list.

2. With Follow-Up Response

Allows layered mapping for clarification responses.

  • First-Level Response:

    • Set rules like above (condition, keywords)

  • Follow-Up Responses:

    • Add multiple follow-up conditions

    • Each follow-up has its own assignment (channel/source)

    • Sorting is supported between follow-ups

  • All Other Follow-Up Responses:

    • Optional assignment for unmatched follow-ups

    • Defaults to the first defined follow-up’s assignment if not customized

3. "All Other Responses" Fallback

  • An optional toggle allows assigning all unmatched responses to a custom fallback.

  • Once enabled, public line rules will no longer apply.

  • Choose any custom channel and source.

Step 3: Rule Management & Behavior

3.1 Editing & Deleting Rules

  • Custom rules can be edited or deleted.

  • Edits apply to most recent 30 days of orders, we use new rule to map the order responses. Order older than that won't be affected.

  • WorkMagic default rules cannot be modified or deleted.

3.2 Sorting Logic

  • Custom rules: Drag and drop to reorder priority.

  • Sorting is supported:

    • Between top-level response rules

    • Within follow-up responses for a given parent rule

  • “All other follow-up responses” always stays last and is not reorderable.

Step 4: Keeping Your Survey Mapping Accurate

To make sure your post-purchase survey responses are being used effectively, WorkMagic will notify you if too many answers aren’t being matched to specific marketing channels.

4.1 When You’ll See the Banner

You might see a banner at the top of the page that says something like:

"Over 50% of recent survey responses were grouped under fallback categories." This means many of your responses didn’t match any of the mapping rules you’ve set up.

This could happen if:

  • You haven’t finished mapping common responses (e.g., “Facebook,” “Google”).

  • You’re relying only on the default rules that WorkMagic provides.

  • Customers are giving unexpected answers that aren’t yet covered in your rules.

4.2 What You Can Do

The banner includes a button to help you quickly jump back into your mapping settings and improve your setup:

  • Update Mapping Rules: Go directly to your rule settings to fix unmatched responses.

  • Dismiss: Close the banner for now (it’ll stay hidden for 30 days unless the issue happens again).

By improving your response mapping, you’ll make your attribution reports more accurate, and ensure credit is being given to the right marketing efforts.

How Post-Purchase Survey Data Impacts Attribution Dashboard

Once your Fairing surveys are connected and mapped in WorkMagic, the responses are used to help determine which marketing channels influence a customer's decision to buy.

Enhancing the Customer Journey

When someone completes a post-purchase survey, WorkMagic will:

  • Add the survey response into the customer’s journey as the last step before the purchase.

  • Use the channel and source you mapped (e.g., “Facebook Ads” or “Email”) to credit that interaction properly.

This helps improve your visibility into the true customer journey, especially when ad tracking might be limited (e.g., due to privacy settings or missing pixels).

Giving Credit Where It's Due to Avoid Double-Counting

If a customer already had tracked interactions with ads before the purchase, WorkMagic will automatically check whether the survey response matches any of them. If it does:

  • If both the survey and ad tracking show the same channel (e.g., Facebook), WorkMagic won’t double-count, it gives credit just once.

  • If the survey mentions a source that wasn’t tracked (e.g., the customer saw you on Pinterest but no click was recorded), WorkMagic includes it as a new, valid touchpoint.

  • If there are multiple similar touchpoints, WorkMagic keeps the most relevant ones to ensure balanced attribution.

This improves the accuracy of multi-touch attribution (MTA) and data-driven attribution (DDA) by blending both tracked data and customer-reported data in one view.

How It Appears in Campaign Reporting

In addition to attribution, your survey data also appears in channel and campaign reports:

  • Any mapped survey responses will be grouped together with your other traffic sources (e.g. Facebook Ads, Email, etc.).

  • A special campaign called “Post-purchase survey” is automatically added to your ad platform inside campaign list. This makes it easy to filter and analyze results coming directly from survey feedback.

By using your survey data across both attribution and reporting, you get a more complete, human-verified view of how your customers found and chose your brand.

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