Please use the recommended UTM tracking parameters listed below to update in the Klaviyo platform.
1. Go to Klaviyo's UTM tracking page under Settings
This is to set up account-level UTM parameters that will apply to all campaigns and flows.
2. Set up the settings listed in the table below
UTM Parameter | Campaign Value | Flow Value |
Source (utm_source) | Klaviyo | Klaviyo |
Medium (utm_medium) | flow | |
Campaign (utm_campaign) | Campaign name | Flow message name |
Id (utm_id) | Campaign id | Flow id |
3. Make sure each of your campaigns and flows are set to include the tracking parameters you just set up.
You can find them in the individual campaign or flow setting page.
Campaign settings
Flow settings
