Streaming TV (For Websites)
❗ Note: The steps below are only applicable to your website. If you have an app, please contact us to get further information.
1. Navigate to the Streaming Campaign Settings:
Go to Campaigns > Streaming.
2. Under the Click-through URLs section, click on Create Click-through URL.
3. Set Up UTM Parameters:
Click Add optional parameters to include the UTM parameters.
Add the following parameters:
ParameterValue:
Parameter | Value |
wm_source | tatari |
wm_medium | streaming |
wm_creative_id | {{er_creative_id}} |
wm_advertiser | {{er_advertiser}} |
wm_vendor | {{er_vendor}} |
After setting up the parameters, apply this URL as your streaming campaign click-through URL.
Example of the Click-through URL:
Once set, your click-through URL will look like this:
www.test.com/?ta_campaign{{er_media_plan_id}}&wm_source=tatari&wm_medium=streaming&wm_creative_id={{er_creative_id}}&wm_advertiser={{er_advertiser}}&wm_vendor={{er_vendor}}
For more details, refer to Tatari's Help Center.
Linear TV
While we cannot directly track users from viewing a linear TV ad to shopping, you can enhance tracking by adding a QR code to the ad that directs users to your shop. We also recommend including UTM parameters in the landing page link for better tracking.
Set UTM Parameters for Linear TV:
Copy the following tracking parameters and add them to the end of your landing page URL:
&wm_source=tatari&wm_medium=linear
Example of the Landing Page URL:
Your landing page URL will look like this:
www.example.com?utm_source=tatari&utm_medium=linear