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Do we need to add WorkMagic's Pixel to all landing pages?

Do we need to add WorkMagic's Pixel to all landing pages?

Updated over 3 weeks ago

For optimal tracking accuracy and reliable attribution insights, WorkMagic strongly recommends adding its pixel to all pages within the conversion path. This practice ensures comprehensive data collection, allowing you to better understand user behavior and improve marketing performance.

Why Add the Pixel to All Landing Pages?

Placing the WorkMagic pixel across your entire conversion journey has several key benefits:

  1. Comprehensive Tracking: Adding the pixel to all landing pages ensures that every customer interaction is captured—from the initial ad click to the final checkout step.

  2. Accurate Attribution: By tracking the full journey, WorkMagic can correctly attribute conversions to the right marketing channel or campaign.

  3. Improved Audience Building: Pixel data allows for better audience segmentation, remarketing, and lookalike modeling.

Key Pages to Include the Pixel

  • Ad Click-Through Pages: Capture the moment a user lands on your site after clicking an ad.

  • Product Pages: Track user engagement with your products or services.

  • Cart and Checkout Pages: Ensure purchase events and revenue are properly recorded.

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