The order_cost_transaction field represents the total cost associated with processing an order, often provided by payment gateways. This can include transaction fees, payment processor charges, or other related costs.
What If My Payment Gateway Doesn’t Provide This Data?
If your payment gateway does not supply this information, it is perfectly acceptable to send 0 for the order_cost_transaction field. Doing so will have the following effects:
No Impact on Attribution or lift test: Attribution models or lift test in WorkMagic do not rely on this field, ensuring that your marketing performance insights remain accurate.
Limited Impact on Cost and Profit Analysis: While this field contributes to profit margin calculations, setting it to zero is a valid workaround if real data is unavailable.