Skip to main content

Manually set up tracking parameters in AppLovin Ads

Updated this week

To track your AppLovin Ads effectively with WorkMagic, follow these steps to add tracking parameters to your URLs:

Step 1: Access the Ad Settings in AppLovin Ads

  1. Go to your AppLovin Ads Dashboard.

  2. Navigate to your Campaign / Creative Set Settings.

  3. Under Tracking Parameters, click Edit.

Step 2: Add WorkMagic in Measurement Partner

To ensure your WorkMagic tracking is properly set up, In the Measurement Partner Parameters section, select WorkMagic.

AppLovin will automatically append WorkMagic tracking parameters to your Final URL.

The following parameters will be added automatically — no manual changes are required:

&wm_source=applovin&wm_medium=ads&wm_ad_id={CREATIVE_SET_ID}

Example URL:
​https://example.com/product-page?utm_campaign=spring-sale&wm_source=applovin&wm_medium=ads&wm_ad_id={CREATIVE_SET_ID}

Step 3: Save and Launch

  • After adding the tracking parameters, ensure the full URL is correctly formatted.

  • Save your changes and proceed with publishing your ad.

Step 4: Verify Tracking

Once your ad is live:

  • Test your links by clicking the ad and confirming the tracking parameters appear in the URL.

  • Check your WorkMagic settings > tracking setting > Refresh the data status to confirm data collection.

Did this answer your question?