To track your AppLovin Ads effectively with WorkMagic, follow these steps to add tracking parameters to your URLs:
Step 1: Access the Ad Settings in AppLovin Ads
Go to your AppLovin Ads Dashboard.
Navigate to your Campaign Settings.
Locate the Campaign Landing URL field.
Step 2: Add WorkMagic Tracking Parameters
To ensure your WorkMagic tracking is properly set up, add the following parameters to your landing page URL:
&wm_source=applovin&wm_medium=ads&wm_ad_id={AD_ID}
If your Ads use custom creative landing URL, copy the above tracking parameters and add them to the end of the landing page url.
💡 Pro Tip:
If your landing page URL already includes query parameters (e.g., ?utm_campaign=...), add the new parameters using an ampersand (&) instead of a question mark (?)
Example with existing parameters:
https://example.com/product-page?utm_campaign=spring-sale&wm_source=applovin&wm_medium=ads&wm_ad_id={adid}
Step 3: Save and Launch
After adding the tracking parameters, ensure the full URL is correctly formatted.
Save your changes and proceed with publishing your ad.
Step 4: Verify Tracking
Once your ad is live:
Test your links by clicking the ad and confirming the tracking parameters appear in the URL.
Check your WorkMagic settings > tracking setting > Refresh the data status to confirm data collection.
