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Manually set up tracking parameters in Microsoft Ads

Manually set up tracking parameters in Microsoft Ads

Updated over a month ago

To track your Microsoft Ads effectively with WorkMagic, follow these steps to add tracking parameters to your URLs:

Step 1: Access the Ad Settings in Microsoft Ads

  1. Go to your Microsoft Ads Account.

  2. Navigate to the Campaign Settings you wish to edit.

  3. Locate the Tracking Template field.

tracking-instruction-meta

Step 2: Add WorkMagic Tracking Parameters

To ensure your WorkMagic tracking is properly set up, add the following parameters to your landing page URL:

  • Shopping ads, Search ads, Audience ads, premium streaming ads:
    Add this at the end of your landing page URL:

{lpurl}?wm_source=microsoft&wm_medium=ads&wm_ad_id={AdId}

Example URL:
​https://example.com/product-page?wm_source=microsoft&wm_medium=ads&wm_ad_id={AdId}

  • For Performance Max ads:
    Add this at the end of your landing page URL:

{lpurl}?wm_source=microsoft&wm_medium=ads&wm_campaign_id={CampaignId}

Example URL:
​https://example.com/landing-page?wm_source=microsoft&wm_medium=ads&wm_campaign_id={CampaignId}

Step 3: Save and Launch

  • After adding the tracking parameters, ensure the full URL is correctly formatted.

  • Save your changes and proceed with publishing your ad.

Step 4: Verify Tracking

Once your ad is live:

  • Test your links by clicking the ad and confirming the tracking parameters appear in the URL.

  • Check your WorkMagic settings > tracking setting > Refresh the data status to confirm data collection.

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