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Why do I see a difference in data between the data from WorkMagic and Google Ads?
Why do I see a difference in data between the data from WorkMagic and Google Ads?
Updated over 6 months ago

We pull Google ads data (shown as the Google Ads icon) from conversion purchase event in Google Ads as-it-is (order = conversion, revenue = conversion value). You will see the discrepancy for various reasons below:

  • You have multiple conversion actions in your purchase event category and both set as "Primary" conversions. This causes inflated numbers (huge discrepancy).

  • Difference in attribution settings across Google Ads and WorkMagic dashboard. Ex: The attribution setting you set on Google Ads uses a data-driven attribution model while on your WorkMagic dashboard you have selected the last click model. This only impacts small discrepancies.

Solution:

Make sure there is no duplication on your purchase conversion category, and set the non-accurate one as a "Secondary" conversion.

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