WorkMagic's Conversion API Enhancer lets you send enriched, WorkMagic-attributed events directly to your connected ad platforms — including Vibe. This helps improve event match quality and campaign optimization by using more precise, incrementality-calibrated conversion data.
Use Cases
Here's what you can do once Vibe is connected:
Use Case | Description |
Send WorkMagic-attributed purchase events | Push high-quality conversion events to Vibe CAPI for performance optimization. |
Improve match quality with enriched data | Use enriched customer PII (e.g., email, phone) to increase event match rates. |
Step-by-Step: How to Set Up Vibe CAPI
Follow the steps below to configure Vibe CAPI inside WorkMagic.
Step 1 — Enable Vibe Integration
Go to Settings > Conversion API Enhancer.
Find the Vibe card.
Click Set up in Platform Integration to start the integration process.
Step 2 — Configure Settings
After enabling, fill out the configuration form:
Field | Required | Description |
Account | Yes | Select your Vibe account from the dropdown. |
Events to send | Yes | Choose which events to send — Order or New customer order. |
Attribution models | Yes | Select one or more WorkMagic attribution models to use for the conversion signals sent to Vibe. |
Subscription orders | Optional | If you offer subscriptions, choose whether to exclude recurring subscription orders. |
Supported Attribution Models: WorkMagic supports multiple attribution models for Vibe CAPI, including Incrementality adjusted attribution, Last paid click, Last click, , Data-driven attribution, First click, and more. You can select one or multiple models depending on your optimization strategy.
Click Save and enable to activate the connection.
Step 3 — Delivery Insights
Once Vibe CAPI is active, you can monitor event flow via the Delivery status tab:
Event Delivery Overview — Visual chart of events sent over time. Hover to see exact event counts and timestamps.
Event Delivery Summary — Breakdown of each event type, total events sent, errors, and last event timestamp.
Step 4 — After Successful Setup
Make sure your feed is stable for at least 2 weeks before initiating testing.
Once your data flow is stable:
Check your ads performance in WorkMagic improves over time.
Check your ad platform reported conversion gap with WorkMagic attributed orders decreases.