WorkMagic's Conversion API Enhancer lets you send enriched, WorkMagic-attributed purchase events to Google Ads as offline conversions. This enables you to create and optimize campaigns around high-quality, WM-attributed orders, even when the original signal occurred outside Google's ecosystem.
Use Cases
Here's what you can do once Google Ads CAPI is connected:
Use Case | Description |
Send WorkMagic-attributed purchase events as offline conversions | Push high-quality, incrementality-calibrated conversion events to Google Ads for campaign optimization. |
Optimize campaigns around WM-attributed orders | Create campaigns using WorkMagic conversion actions so Google's algorithms optimize toward truly incremental customers. |
Improve match quality with enriched data | Use enriched customer PII (e.g., email, phone, Google Click ID) to increase event match rates. |
Prerequisites
Before you begin, you'll need:
A connected Google Ads account in WorkMagic (via Settings > Integrations)
A Google Ads conversion action ID for each attribution model you plan to use
What is a Conversion Action ID? Each attribution model in WorkMagic maps to a separate Google Ads conversion action. You'll need to create these in Google Ads and enter their IDs during setup. See Step 3 below for detailed instructions.
Step-by-Step: How to Set Up Google Ads CAPI
Follow the steps below to configure Google Ads CAPI inside WorkMagic.
Step 1 — Enable Google Ads Integration
Go to Settings > Conversion API Enhancer.
Find the Google Ads card.
Click Configure to open the setup page.
Step 2 — Configure Settings
Fill out the configuration form:
Field | Required | Description |
Attributed events | Yes | Select which events to send — Order or New customer order. |
Google Ads account | Yes | Select your Google Ads account from the dropdown. |
Attribution models | Yes | Select one or more WorkMagic attribution models. Supported models include: Last paid click, Last click, Post-purchase survey attribution, Data-driven attribution, First click, Any click, and more. |
Conversion action mappings | Yes | For each selected attribution model, enter its unique Google Ads conversion action ID (ctId). Click Verify to validate each ID. |
Important: Each attribution model requires its own unique conversion action ID. You cannot reuse the same ID across models. The conversion action name will auto-populate after verification (e.g., WM_Purchase_LPC, WM_Purchase_LC).
Step 3 — How to Get the Conversion Action ID
If you don't have conversion action IDs yet, follow these steps in Google Ads:
In Google Ads, go to Goals > Conversions > Summary, click + New conversion action.
Select Import, then CRMs, files, or other data sources > Track conversions from clicks.
On the Data source screen, select Skip this step and set up a data source later. Click Continue.
Enter the conversion action details:
Conversion goal: Purchase
Conversion name: e.g., WM_Purchase
Click Add, then Save and continue.
To find the Conversion Action ID: click the conversion name from the Summary page. Look at the URL in the address bar — the number after
ctId=is the ID.
Tip: Create a separate conversion action for each WorkMagic attribution model you plan to use. Use a clear naming convention like WM_Purchase_LPC (Last paid click), WM_Purchase_LC (Last click), etc.
Click Save and enable to activate the connection.
Step 4 — Delivery Insights
Once Google Ads CAPI is active, monitor event flow via the Delivery status tab:
Event Delivery Overview — Visual chart of events sent over time. Hover to see exact event counts and timestamps.
Event Delivery Summary — Breakdown by conversion action, showing total events sent, errors, and last event timestamp. Use the dropdown to filter by specific conversion actions.
Step 5 — After Successful Setup
Make sure your feed is stable for at least 2 weeks before migrating your account goals.
Once your data flow is stable:
Create a campaign using your new WorkMagic conversion actions.
Run the campaign live and monitor results. Consider experimenting with multiple campaigns or different campaign types to ensure consistent performance.
Migrate your account goals: Once testing is complete, update your Google Ads optimization settings to make the WorkMagic conversion actions Primary actions within your main account Goals. This allows Google to use these actions for bidding optimization.
Key Differences: Google Ads vs Other Platforms
Feature | Google Ads | Other Platforms (e.g., Meta, Axon) |
Signal type | Offline conversions | Server-side events |
Conversion action mapping | Required (unique ID per model) | Not required |
Optimization migration | Manual — set as Primary in Goals | Automatic after connection |