WorkMagic's Conversion API Enhancer lets you send enriched, WorkMagic-attributed events directly to your connected ad platforms — including Axon (formerly AppLovin). This helps improve event match quality and campaign optimization by using more precise, incrementality-calibrated conversion data.
Use Cases
Here's what you can do once Axon is connected:
Use Case | Description |
Send WorkMagic-attributed purchase events | Push high-quality conversion events to Axon CAPI for performance optimization. |
Improve match quality with enriched data | Use enriched customer PII (e.g., email, phone) to increase event match rates. |
Step-by-Step: How to Set Up Axon CAPI
Follow the steps below to configure Axon CAPI inside WorkMagic.
Step 1 — Enable Axon Integration
Go to Settings > Conversion API Enhancer.
Find the Axon card.
Click Set up in Platform Integration to start the integration process.
Step 2 — Configure Settings
After enabling, fill out the configuration form:
Field | Required | Description |
Account | Yes | Select your Axon account from the dropdown. |
Events to send | Yes | Choose which events to send — Order and/or New customer order. |
Attribution models | Yes | Select one or more WorkMagic attribution models to use for the conversion signals sent to Axon. |
Subscription orders | Optional | If you offer subscriptions, choose whether to exclude recurring subscription orders. |
Supported Attribution Models: WorkMagic supports multiple attribution models for Axon CAPI, including Last paid click, Last click,, Data-driven attribution, First click, and more. You can select one or multiple models depending on your optimization strategy.
Click Save and enable to activate the connection.
Step 3 — Delivery Insights
Once Axon CAPI is active, you can monitor event flow via the Delivery status tab:
Event Delivery Overview — Visual chart of events sent over time. Hover to see exact event counts and timestamps.
Event Delivery Summary — Breakdown of each event type, total events sent, errors, and last event timestamp.
Step 4 — After Successful Setup
Make sure your feed is stable for at least 2 weeks before initiating testing.
Once your data flow is stable:
Wait at least 2 weeks for consistent event delivery.
Compare performance and observe ROAS, CPA improves overtime