The Creative Insights dashboard in WorkMagic empowers marketers to evaluate, compare, and optimize ad creatives across platforms like Meta Ads and TikTok Ads. Whether you're seeking to boost performance, lower costs, or refine messaging, this article brings clarity to your creative strategy.
Top Performing Page
The Top Performing tab showcases your highest-performing creatives for the selected date range and platform.
Overview Section
Provides a snapshot of overall campaign health:
Metric | Description | Insight & Action |
Ad Spend | Total amount spent across all ads | Monitor spend changes. Rising spend with low ROAS? Re-evaluate budget allocation. |
Average CPC | Cost per click | A rising CPC may indicate creative fatigue or poor targeting. Consider testing new copy or audiences. |
Average CTR | Click-through rate (clicks ÷ impressions) | Low CTR? Improve thumbnail, primary text, or CTA clarity. High CTR? Scale that creative. |
Average ROAS | Revenue return for every $1 spent | Use this to assess efficiency. ROAS falling? Consider pausing low-performing creatives. |
Active Creatives | Number of creatives served | More creatives can improve freshness but hurt spend consolidation. Balance is key. |
Top Performing Section
1. Chart view
Each card features:
Creative asset preview (image/video)
Primary Text & Button
Metics: Default to Ad Spend and ROAS (Configurable via Metric Setting)
Ranking Indicator (e.g. No.1)
Use this area to compare creative performances segmented by ad name / image / video / landing pages / segment (see "Group By Filter" section) .
2. Table view
The table view shows breakdown of creative performance with more comprehensive metrics compared to chart view. The table view is also linked chart view. When you make selections on the checkbox on the table, it will filter the data in the chart view. This is really helpful to compare creative performance on the bar chart or line chart.
Creative Leaderboard Page
Ranks individual creatives weekly based on incrementality or performance-driven metrics like ROAS, CPC, and spend.
Column | Description |
Rank | Current rank and movement from previous week |
Weeks on board | Creative longevity |
Active Since | Launch date |
Ad Spend / CPC / ROAS | Key performance indicators per creative |
Actionable Tip:
Identify long-lasting top performers (≥ 4 weeks) to understand what evergreen messaging works.
Spot "New" creatives that instantly rank—replicate these success factors.
Global Filter
1. Attribution Date Filter
You can select between Each Date or Source Date
2. Date Range Filter
3. Attribution Model Filter
You can select the attribution model to understand your creative performances on different attribution models.
4. Group by Filter
Located in the upper right of the dashboard, the Group By selector allows you to change your data aggregation method:
Option | Use Case |
Ad Name | Compare campaigns or ad sets |
Creative | Evaluate performance of a single asset reused across ads |
Image / Video | Understand which visuals perform best |
Landing Page | Gauge the impact of post-click experience |
Segment Group | Compare Influencers performance based on custom conditions |
Actionable Tip: Use Group by Segment and customize your Metric Setting to compare influencer's performances based on metrics you want to compare.
Example use of Group By Segment Group for comparing influencers performance
5. Platforms Filter
Creative Insights currently supports:
Meta Ads (Facebook & Instagram)
TikTok Ads
Chart Type Options
Located on the top performing section, you can choose how to visualize data:
Card View: Visual layout with media previews and key metrics. It shows Top 10 most performing creatives based on metric you select.
Bar Chart: Compares ad spend vs ROAS side-by-side.
Line Chart: Trends over time, ideal for spotting lift or fatigue.
Add Filter Features
The Add Filter feature lets you apply powerful logic to surface exactly the creatives you want to analyze — whether you’re seeking top performers, underachievers, or creatives at risk of fatigue. With presets, trend-based, threshold-based, and attribute-based filters, you can move from observation to action in seconds.
Available Presets
WorkMagic provides ready-to-use filtering presets that save time and spotlight meaningful trends.
Actionable Tips: You can also edit the preset, build your own presets, or build your own custom filters.
Preset | Definition | What You’ll See | Actionable Next Step |
Scaling | Creatives with rising ad spend | Ads with ≥10% spend increase over prior period | Consider increasing budget or duplicating for testing in new audiences |
Declining | Creatives with decreasing spend | Ads with ≥10% spend drop | Investigate performance or budget allocation reasons |
Fatigue | Declining CTR trend | Ads with ≥10% CTR drop | Refresh visuals or messaging, or pause the ad |
Winning | High ROAS + significant spend | Ads with >$500 spend and ROAS >4 (editable) | Identify evergreen creatives and scale across campaigns |
Why it matters: These presets surface insights based on real behavioral trends, not just static performance snapshots.
Trend-Based Rules
Trend-based rules detect changes over time by comparing a metric’s current value to the previous period.
Available Parameters:
Ad Spend
Impressions
Clicks
Video Views (Complete, 25th/50th/75th percentile)
CTR (Click-Through Rate)
CPC (Cost per Click)
ROAS (Return on Ad Spend)
Etc. (scroll down to see more metrics)
Example:
Trend-Based Rule:
CTR decreased by at least 10% → Flags creative fatigue or market saturation
Use this when: You want to proactively identify trending declines or growth, not just snapshots.
Threshold-Based Rules
Threshold-based rules allow you to filter for creatives that meet or fall below specific numeric values.
Available Metrics:
Ad Spend
Impressions
Clicks
Video Views
CTR, CPC, CPM
ROAS
Conversion & Attribution metrics (Sales, Orders)
Etc. (scroll down to see more metrics)
Example:
Threshold-Based Rule:
ROAS > 4 and Ad Spend > $500 → Surfaces efficient, high-budget creatives ("Winning")
Use this when: You want to isolate top or bottom performers based on hard performance numbers.
Attribute-Based Rules
These rules filter based on metadata such as campaign naming, ad structure, and status.
Parameters:
Campaign Name
Ad Set/Group Name
Ad Name
Ad Status (e.g., Active, Paused)
Example:
Attribute-Based Rule:
Campaign name contains “retargeting” → Review creative performance within retargeting campaigns specifically
Use this when: You want to focus your analysis on specific campaign types or naming conventions.
How to Combine Filters
Filters are modular, meaning you can:
Combine multiple rules across trend, threshold, and attribute layers
Use AND / OR logic within filter blocks
Mix presets with custom criteria
Example:
To find creatives that are scaling but with declining CTR, you might set:
Trend: Ad Spend ↑ by 10%
Trend: CTR ↓ by 10%
AND Logic: Combine to flag potential inefficiencies
Strategic Use Cases
Goal | Filter Strategy |
Spot top creatives to scale | Preset: Winning or set ROAS > 3 + Spend > $1,000 |
Detect creative fatigue | CTR trend ↓ 10% + Video completion ↓ 10% |
Validate new ad concepts | Filter ads active ≤ 7 days with early CTR signals |
Audit campaign types | Attribute filter: Campaign name includes “brand”, “retargeting”, etc. |
Pro Tips
Use trend filters weekly to catch rising stars or declining assets early.
Use threshold filters for end-of-month cleanup or budget reallocation.
Pair attribute filters with performance metrics to improve creative strategy by audience or funnel stage.
Sorting Features
Use the Sort By dropdown to reorder creatives by the metric you selected in metrics setting (default to Ad Spend and ROAS):
Ad Spend (High to Low, Low to High)
ROAS (High to Low, Low to High)
Actionable Tip:
You can sort by other metrics by selecting other metrics on Metrics Settings selections
Metrics Settings
Customize your dashboard via the Metrics Settings panel. You can select up to:
6 metrics for Card View
Bar and line view can display only 2 metrics. The first 2 metrics selected will be displayed
Actionable Tip:
Track Complete Video Views to evaluate storytelling effectiveness. Pair with CTR to assess correlation between video depth and action.
What Insights Can You Extract?
Insight | What to Do |
Fatigue detection | Pause creatives with declining CTR and rising CPC |
Message resonance | Scale creatives with high CTR and ROAS |
Creative benchmarking | Identify evergreen winners for longer-term use |
Asset testing feedback | Quickly see which variables (image vs copy) shift performance |
Compare Influencers' performances | Create Segment by Influencers name, then group your creatives by segments you have created. |
Next Steps
Use Leaderboard weekly to spot creative winners and losers.
Apply filters to create your own QA or optimization checklist.
Export insights or build internal creative reviews with visuals + data.
Pair with WorkMagic’s Lift Test tool for incrementality-backed validation.