1. Use Retargeting Ads to Re-Engage Visitors
Since Potential Customers are individuals who visited but didn’t buy, retargeting campaigns can effectively bring them back.
✅ Best Practices for Retargeting Ads:
Highlight the exact products they viewed or added to their cart.
Offer personalized incentives like “10% off your first order” or “Free shipping if you order today.”
Use urgency messaging such as “Only 3 items left in stock!” to create FOMO (Fear of Missing Out).
2. Create Automated Email Sequences
Target potential customers with personalized email campaigns to nudge them toward completing their purchase.
✅ Recommended Email Flows:
Browse Abandonment Emails: Send personalized emails showcasing recently viewed products.
Abandoned Cart Emails: Offer limited-time discounts or bundle incentives.
Reactivation Emails: For dormant potential customers, send re-engagement emails with fresh product offers.
Example Email Strategy:
Email 1 (Within 1 Hour): "Hey! You left something behind..."
Email 2 (24 Hours Later): "Don’t forget — your cart is waiting!"
Email 3 (48 Hours Later): "Here’s 10% off if you order within the next 24 hours."
3. Optimize High-Intent Product Pages
If the Most Frequently Added to Cart Products metric shows popular but unpurchased items, focus on improving those product pages.
✅ Key Improvements:
Improve product photography, adding multiple angles or lifestyle images.
Include detailed sizing charts and clear return policies to reduce hesitation.
Use customer reviews, testimonials, and social proof to build trust.
4. Implement Exit-Intent Popups
When users are about to leave your site, an exit-intent popup can encourage them to stay or return later.
✅ Best Practices for Exit-Intent Popups:
Offer a discount or free shipping for first-time buyers.
Showcase best-selling products or trending deals.
Collect email addresses with incentives like “Get 15% Off Your First Order.”
5. Introduce Personalized On-Site Recommendations
For users who visit multiple pages but don’t convert, personalized recommendations can drive engagement.
✅ Recommended Strategies:
Use AI-powered product recommendations that adapt to browsing behavior.
Display "Customers Also Bought" or "Frequently Purchased Together" suggestions.
6. Address Common Cart Abandonment Causes
If abandonment is common for specific products, investigate potential friction points.
✅ Common Fixes:
Clearly display shipping costs before checkout.
Offer multiple payment methods to cater to diverse customer preferences.
Add trust signals such as secure checkout icons and customer guarantees.
7. Offer Incentives for First-Time Buyers
If Potential Customer Size is growing but conversions are low, consider offering first-time buyer incentives.
✅ Ideas for First-Time Offers:
10-15% off on the first order.
Free shipping or bonus products with their purchase.
Loyalty rewards for joining your customer database.
Example Scenario
Business Context: An apparel brand’s Potential Customer Size shows 2.4 million visitors, with The Product A frequently added to carts but abandoned.
❗ Action Plan:
Launch retargeting ads featuring The Product A with a 15% off discount.
Add an exit-intent popup offering Free Shipping if users purchase within the next hour.
Improve the product page by adding detailed size guides and featuring customer reviews to build trust.