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Actionable Strategies Using Customer Overview Data
Actionable Strategies Using Customer Overview Data
Updated over 2 weeks ago

Here’s how you can apply the insights from each metric for better marketing decisions:

1. Improving Customer Retention

  • If the Returning Customer Size is low, focus on nurturing existing customers through:

    • Loyalty programs

    • Exclusive discounts for returning buyers

    • Personalized email campaigns

2. Enhancing Regional Marketing Efforts

  • If the majority of high-value customers are concentrated in specific cities or countries, you can:

    • Create localized ads that speak to regional trends.

    • Use culturally relevant messaging in marketing campaigns.

3. Increasing New Customer Acquisition

  • If New Customer Size is low, consider:

    • Expanding paid media efforts to reach new audiences.

    • Partnering with influencers in regions where new customer growth is slow.

4. Optimizing Product Strategies

  • If a certain product is consistently bought by returning customers, consider promoting that product in your remarketing campaigns.

  • Leverage top-performing locations to test new product launches before scaling globally.


Example Scenario

Business Context:

A fashion eCommerce store notices that Los Angeles and Chicago have the highest number of high-LTV customers. However, Toronto and London rank higher in loyal customer counts.

Action Plan:

  • Launch a loyalty program in London and Toronto to capitalize on loyalty trends.

  • In Los Angeles and Chicago, introduce exclusive early-access sales to reward high-LTV buyers.

  • Use retargeting campaigns featuring popular products for users in Toronto and London.

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