1. How to add/remove metrics on overview cards?
Click on Metrics Settings on each section of Overview pages.
Check or uncheck the metrics you want to add or remove from the dashboard.
Click "Save", then the changes will be applied automatically.
By customizing these metrics, you can tailor the Overview Page to focus on the KPIs that matter most to your business.
2. Which metrics are available to add/ remove on overview cards?
The Overview Page allows you to customize which metrics are displayed on the dashboard. You can add or remove metrics based on your focus areas, including store performance, web analytics, cost & profit insights, attribution models, and ad platform data.
Below is a breakdown of available metrics you can manage on your Overview Page.
2.1. Store sales metrics
Store sales metrics provide insights into your order volume, revenue, refunds, and customer segmentation.
Available Metrics:
Orders – Total number of purchases completed.
Net Orders – Orders after cancellations and refunds.
Sales – Total gross revenue.
Gross Sales – Revenue before any deductions.
Refunds – The total refunded amount.
Net Sales – Revenue after subtracting refunds and discounts.
Net Sales (excl. Ship/Tax) – Sales revenue without shipping and taxes.
New Customer Orders – Orders placed by first-time buyers.
Returning Customer Orders – Orders placed by repeat customers.
AOV (Average Order Value) – The average amount spent per order.
Use these metrics to track overall sales performance, customer retention, and revenue trends.
2.2. Web analytics metrics
Web analytics metrics measure on-site user behavior and conversion performance.
Available Metrics:
Page Views – Total pages viewed by visitors.
Product/Collection Page Views – Views on product or collection pages.
Add to Cart – The number of times a product was added to the cart.
Checkout Started – The number of users who initiated checkout.
Checkout Completed – Successful purchase completions.
These metrics help you analyze user engagement, conversion rates, and website performance.
2.3. Cost & profit metrics
Cost and profit metrics help track expenses, profitability, and margin efficiency.
Available Metrics:
Total Cost – All costs including product, marketing, and shipping expenses.
Net Profit – Profit after deducting all costs from revenue.
Net Margin (%) – The percentage of revenue converted into profit (Net Profit ÷ Sales × 100).
These metrics are essential for financial planning and measuring store profitability.
2.4. WorkMagic attribution metrics
WorkMagic attribution metrics provide advanced performance insights related to ad spend efficiency.
Available Metrics:
ROAS (Return on Ad Spend) – Revenue generated per dollar spent on ads.
Net ROAS – ROAS calculated after deducting costs.
POAS (Profit on Ad Spend) – Similar to ROAS but based on profit instead of revenue.
Cost per Order – The advertising cost incurred per completed order.
CAC (Customer Acquisition Cost) – The cost of acquiring a new customer through ads.
Use these metrics to assess how efficiently your ad spend drives revenue and profit.
2.5. Ad platform metrics
Ad platform metrics provide performance insights for various advertising channels, such as Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, Pinterest Ads, and Amazon Ads.
Available Metrics Across Ad Platforms:
Ad Spend – Total amount spent on ads.
Impressions – The number of times an ad was displayed.
Clicks – The number of times users clicked on an ad.
CTR (Click-Through Rate) – The percentage of impressions that resulted in clicks.
CPC (Cost per Click) – The average cost paid for each click.
CPM (Cost per 1,000 Impressions) – The cost of reaching 1,000 people.
Ad Platform Orders – Number of orders generated through ads.
Ad Platform Sales – Sales revenue attributed to ads.
Ad Platform Order ROAS – ROAS specific to the number of ad-driven orders.
Ad Platform Conversions – Conversions directly attributed to ads.
Ad Platform ROAS – The revenue generated per ad dollar spent.
These metrics allow businesses to track advertising effectiveness and optimize ad spend across multiple platforms.