The Hourly Mode on the Overview page allows users to analyze real-time insights for key performance metrics with an hourly breakdown. This feature is particularly useful for monitoring short-term trends, optimizing ad spend, and making quick adjustments based on recent performance data.
Attribution models do not apply in Hourly Mode.
Only sales and ad platform metrics are available in Hourly Mode
Data updates occur periodically, so some slight delays may be expected.
Time zone settings may affect the displayed hourly data.
This feature helps marketers and analysts track campaign performance, spot trends, and make informed optimizations based on real-time hourly data.
Key Features
Default Selection: The Overview page will automatically set the Hourly time range with Today's date set to default when accessed.
Date Range Limitation: You can select a specific date within the last 7 days to view hourly data.
Trendline Hovering: Move your mouse over the trendline in each card to see hourly values for that specific metric.
Detailed View: Click on any metric card to open a more detailed view of hourly performance.
Comparisons Feature: Use the "Comparisons" tab to compare the selected metric’s hourly performance with the any date within last 7 days.
How to Use Hourly Mode
1. Selecting a Time Range
Click on the time range filter at the top of the Overview page.
Choose the "Hourly" option.
Select a specific date within the last 7 days.
Click Apply to view the data.
2. Viewing Hourly Trends
Hover over the trendline in any performance metric card.
A tooltip will appear displaying the exact value of that metric at a specific hour.
3. Exploring Detailed Insights
Click on any metric card to open a detailed view.
This expanded view provides a more in-depth breakdown of the hourly fluctuations.
4. Comparing with Previous Day
In the detailed view, navigate to the Comparisons tab.
This allows you to contrast the current data against the same hourly trends from the previous day.
You can hover the mouse for each individual trendline card to see hourly performance of each metric
Click the card to open a detailed view of hourly performance.
You can also compare the metric with previous day's performance by clicking the "Comparisons" tab.