The Overview Page allows you to filter and customize your data display, ensuring you get the most relevant insights. This section explains how to adjust your filters effectively.
1. Date Range Picker
The Date Range Picker lets you select the timeframe for your displayed metrics.
Step 1: Locate the Filter by option at the top of the Overview Page.
Step 2: Click on the date range to open the calendar picker.
Step 3: Choose from predefined date ranges:
Last 7 Days
Last 30 Days
Last 90 Days
This Week
This Month
This Quarter
This Year
Step 4: If needed, select a Custom Range by picking specific start and end dates.
Step 5: The dashboard updates automatically to reflect data for the selected period.
This feature helps users quickly analyze trends over different timeframes and make informed decisions.
2. Edit the column setting
The Column Setting allows you to adjust the number of columns displayed in the dashboard, optimizing the visibility of your metrics.
Step 1: Click on the Columns Dropdown at the top of the page.
Step 2: Choose the desired column layout:
2 Columns (Fewer cards per row, larger card size)
3 Columns (Balanced view)
4 Columns (More metrics displayed per row)
Step 3: The dashboard will automatically adjust based on your selection.
This customization ensures better visibility based on screen size and user preferences.
3. Attribution Model
In the Ads Section, you can switch between different Attribution Models to analyze how conversions are credited to ad interactions.
Step 1: Locate the Attribution Model Dropdown in the Ads section.
Step 2: Click to select one of the following attribution models:
Incrementality Adjusted Attribution – Adjusted for incremental lift.
Data-Driven Attribution – Uses machine learning to distribute credit based on real user behavior.
Last Paid Click – Assigns credit to the last paid ad click before conversion.
Last Non-Organic Click – Assigns credit to the last paid or referral source before conversion.
Last Click – Gives full credit to the last interaction before conversion.
First Click – Gives full credit to the first interaction before conversion.
Any Click – Considers any click that led to a conversion.
Any Clicks + Platform View – Includes both clicks and platform-reported views in attribution.
Step 3: The dashboard updates automatically based on your selection.
This feature helps marketers and analysts assess ad effectiveness under different attribution models, enabling more accurate performance analysis.