When you have a clear idea of your campaign strategy and just want to create and execute it, you can go to the marketing automation feature.
The marketing campaign features of Copilot share the same scheduling and publishing features with the marketing automation feature. When you don't have any idea or only have vague requirements, we recommend you to use Copilot. It can brainstorm ideas, provide data-driven insights, and suggest optimal strategies for targeting, messaging, and more. Besides, since it's integrated with our marketing automaton feature, it can automatically execute the campaign for you.