Depending on the type of differences observed, the origin may be related to discrepancies in tracking implementation or due to differences in attribution methdologies.
If you notice a discrepancy in orders and sales data between Shopify Analytics and WorkMagic, there are a few steps you can take to troubleshoot where this difference might come from.
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Check your tracking implementation to ensure proper tracking. If your total orders in WorkMagic don't match your total sales in Shopify, this may be the primary issue.
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Solution: To check this, please go to the "event tracking" module under "Insights". You should see the number of events we track displayed in the dashboard. If this doesn't match the number of orders you are seeing, then you need to doublecheck your implementation.
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Differences in attribution-based methodologies. If total orders is accurate, but orders by marketing channels is different, this is due to a difference in attribution methodologies.
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Solution: WorkMagic uses a proprietary attribution methodology which can lead to different counts per channel. If you suspect your WorkMagic attribution isn't accurate, please contact us.
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If you still encounter problems, please reach out.